Marketing in the Midst of COVID-19
Communicate, communicate, communicate. During this pandemic people are anxiously and actively absorbing information. Fear creates the need for knowledge, so take this time to educate your consumers. Here are a few brands that caught my attention by creating value through messaging.
1. Lush Cosmetics
According to Adobe Analytics, online sales for essential items are skyrocketing. Lush Cosmetics used this trend to their advantage. Through a dynamic campaign, Lush is focusing on adding value to their consumer through related product offerings and language on Instagram that promotes products as an escape from the stress of the pandemic.
2. Kendra Scott
What if your business is not producing an ‘essential item?’ You can still make a statement. Kendra Scott, a jewelry brand, launched their Shop for Good campaign in light of COVID-19. 50% of all proceeds from the bracelet collection will support Feeding America's COVID-19 Response Fund.
Are you offering a service? Let customers take it for a spin. LinkedIn is opening up 16 of its learning courses for free. The tools provide tips on productivity, relationship building in a virtual setting and healthy work dynamics.
4. Nucleus Raw Foods
Take this time to get your creative juices flowing-literally. Nucleus Raw Foods created a PA Punch, packed full of healthy goodness, to add to their menu.
5. Discover NEPA
Become a hub for relevant resources, it creates brand recognition and awareness. Discover NEPA, an online platform that promotes quality of life, created a new webpage to educate their followers.
Capitalize on the assets you have at your disposal, just in a different way. Electric City Bakehouse is offering cupcake decorating kits for families to enjoy together as they practice social distancing.